Bill Calhoun | billcalhoun.isagenix.com
Isagenix Press Release
Isagenix Positions Itself as the World Leader in Nutritional Cleansing
Chandler, Ariz. – June 1, 2007 – The Isagenix “family” of Associates is a values-driven, health-conscious group who can now now be proud that Isagenix has become World leader in nutritional cleansing. Isagenix, recognized for its advanced approach to healthy, non-toxic living, chose this tagline to solidify its position in the marketplace.
“This is a great time to be associated with Isagenix,” said Isagenix President and CEO Jim Coover. “We’ve built a new company on a premise that regular nutritional cleansing should be an integral part of everyone’s health and wellness. The company’s astounding growth is evidence we’re on the right track.”
The Isagenix philosophy is founded on the premise that nutritional cleansing—a routine practiced throughout history—assists the body in its natural ability to remove waste from the body. The company uses the analogy of changing a car’s oil or brushing one’s teeth as other examples of modern-day “cleansing” we already do.
“The ancient tradition of purifying the body to allow health to improve has been modernized by Isagenix for the 21st Century,” said Dennis Harper, D.O., chair of Isagenix’s Scientific Advisory Board. “Nutritional cleansing has been the missing link to our diets. Those who use Isagenix often find themselves feeling younger, more energized and slimmer.”
An additional benefit of cleansing is it can encourage long-term weight loss when combined with nutrition, reduced calories and appropriate exercise. Notably, “cleansers” begin by losing weight, and as they continue with nutrient-dense meal replacements and cleansing, many find their quality of life improves remarkably, enough to anticipate a longer life.
Research confirms regular nutritional cleansing is a key for achieving optimum health.
“Cleansing allows the body to rest and rebuild itself, receive nutrients and eliminate what it doesn’t need,” said Isagenix Scientific Advisory Board member Bill Wheeler, Ph.D., ACSM. “The body’s susceptibility to free-radical damage is lessened through periodic nutritional cleansing along with a calorie-restricted diet.”
Added Dr. Wheeler, “Isagenix’s nutritional cleansing systems are the best choice for their quality and ease of use.
Nutritional cleansing is intended to be a long-term choice and, for this purpose, Isagenix offers the Cleansing and Fat Burning System and the Total Health and Wellness System.
The Cleansing and Fat Burning System—created by Isagenix Founder and Formulator John Anderson—is the most popular and guaranteed to provide results within 30 days. The system includes four IsaLean Shake canisters, two Cleanse for Life bottles, Ionix Supreme, IsaFlush, Natural Accelerator and the Want More Energy? electrolyte Drink.
The Total Health and Wellness System is for those people who are looking for a nutritional cleansing system to use for their long-term health. These include two IsaLean Shake canisters as well as Cleanse for Life, Ionix Supreme, Essentials for Men/Women and Antioxidants.
As a supplement to the previous system, Isagenix also offers the The Mars Venus Wellness Solution. It’s the brainchild of relationship-expert Dr. John Gray, and its designed to support brain health. Brain health and nutritional cleansing, according to Dr. Gray, is central to nurturing a healthy man-woman relationship. The system includes three products, the Mars Venus Super Cleanse, Mars Venus Super Minerals and Mars Venus Super Shake taken every morning.